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Writer's pictureAtomian Tube
May 7, 2019

一兆企業的成長力量 | 1 trillion won sales growth enterprise

艾多美韓國電視新聞專訪主要內容如下:

主題: 一兆企業的成長力量 / 艾多美董事長 朴韓吉

一般的流通過程是相當複雜的。 傳統的零售模式是從製造商、批發商、零售商加上流通利潤。 最後到消費者手中的商品價格，已經是加了一層又一層的利潤。

艾多美 的網路直接銷售是，從製造商那邊直接把商品賣給消費者。 以親民價格銷售優質產品，是艾多美成功的運行方式。

艾多美 免入會費。 艾多美韓國，網路上直接申請，即可加入會員。

艾多美 不需要交入會費，卻能夠發展壯大的原因是什麼? 答案是: 商品品質非常好，物美價廉的好口碑自然能吸引消費者。

一般企業在國內市場有限，又面臨到國外市場競爭白熱化狀態。 艾多美在激烈競爭中取勝的秘訣是? 1.主要為消費者向消費者介紹分享好商品 2. 物美價廉的商品，例如: 黃金奈米牙刷約1美元

艾多美的模式非常適合 “低增長、零增長”時代。

進入低增長的時代可以看到幾個現象: 老百姓的口袋是沒有多少錢的。 訊息收集能力變強 (大多數人在購物前會上網搜尋訊息)

商品品質優良、價格優異才能在市場上取勝

雖然艾多美有提供獎金制度給艾多美會員，但實際上為了拿獎金來買商品的會員只佔了8%。其中98%的艾多美會員都是因為喜歡艾多美的商品再次回購。

這代表一般消費者對艾多美商品的滿意度是非常高的。

在消費者的眼光越來越高的同時，能夠保持商品質量的同時，做好流通的秘訣是什麼? 朴韓吉 會長的答覆如下: 正善上略 (正值和善良就是最好的策略)。

從消費著的眼光出發，做出最好的商品，卻只要最少的利潤。

跟艾多美合作的許多企業都因此大幅成長。 例如: 通過艾多美做銷售，2016年科瑪BNH市價總額已達到9700億韓元，成長為令人驚豔的大企業。

The main contents of the Atomy Korean TV news interview are as follows: Topic: 1 trillion won sales growth enterprise / Atomy CEO Han Gill Park

The general circulation process is quite complicated. The traditional retail model is from manufacturers, wholesalers, retailers plus all circulation profits. Finally, the price of products in the hands of consumers has already added many layers of profit. Atomy’s online direct sales are selling products directly from the manufacturer to the consumer. Selling a good quality product at a friendly price is how Atomy successfully works.

Atomy is FREE membership Atomy Korea people can apply directly on the Internet joining as FREE membership.

What is the reason why Atomy does not charge membership fees but can grow and develop? The answer is: The quality of the products is very good, and the good reputation of product quality and friendly price can naturally attract consumers.

General enterprises are limited in the domestic market, and they are facing a fierce competition in foreign markets. What is the secret of Atomy’s victory in the fierce competition? 1. Mainly for consumers to introduce consumers to share good products. 2. Good quality and friendly price products, such as: Gold Nano toothbrush about 1 US dollar.

The model of Atomy is very suitable for the era of “low growth, zero growth”.

There are several phenomena that can be seen in the era of low growth: The pockets of ordinary people are not much money. Strong message collection ability (most people will search for information online before shopping) Good quality and excellent price to win in the market.

Although Atomy has a bonus system for Atomy members, in fact, only 8% of the members who buy the products for the bonus. 98% of Atomy members are repurchased because they like Atomy products. This means that the average consumer's satisfaction with Atomy’s products is very high.

What is the secret of doing a good job while maintaining the quality of the product when the consumer’s vision is getting higher and higher? CEO Park Han-Jill’s reply is as follows: Atomy management philosophy is “Honesty and integrity is the best policy”. Atomy will always stay the course of providing consumers with good-quality products at affordable prices.

Many companies that have partnered with Atomy have grown significantly. For example: Through the sales of Atomy, the total market price of Kolmar BNH in 2016 has reached 770 billion won, and it has grown into a stunning big company.

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